I turn complex ideas
into compelling
stories.

Helping brands tell clearer stories in the age of AI.

I help SaaS, eCommerce, CMS/DXP, and AI teams turn complex products into clearer positioning, website messaging, and content strategies. My work connects product, marketing, sales, and leadership, with an AI-first approach to content, AI visibility, prompt testing, and website planning.

WHAT I DID

• Product positioning and messaging strategy
• Website and digital experience content strategy
• Long-form content, guides, and thought leadership
• AI-supported marketing and content workflows
• AI visibility, AEO/GEO, and search discovery strategy
• Buyer journey and content gap analysis
• Sales enablement and go-to-market narratives
• Cross-functional work across product, sales, marketing, and leadership

An implosive sound, Devialet.

Worked on the launch of a new implosive sound system designed by a groundbreaking French engineering team.

WHAT I DID

• Guerilla marketing & pre-launch campaigns for the UK market
• Launch displays and merchandising for Harrods London
• PR management and PR launch event
• Devialet Paris flagship merchandising
• Sales marketing support: leaflets, training material, events
• Founders Forum, WPP Stream, Les Napoleons, VIP events across Europe
• Video content for Amazon, Phantom tutorials, social campaigns

From Xpenditure to Rydoo. Story of a Corp-up.

From a 20-person start-up to a 100-person corp-up — fintech, content, SEO, sales, ABM, and positioning after M&A by Sodexo.

WHAT I DID

• Head of Content — content mapping & creation
• Managed external writers for blogs, whitepapers, guides
• SEO and site positioning after M&A by Sodexo
• Account Executive for French-speaking prospects (10 → 100k employees)
• On-site demos in FR & EN, account-based marketing campaigns
• One year of Winning by Design sales training
• Stack: Hubspot, Prismic, Canva, InDesign

New audiences, new products, new stories to tell.

A new adventure that required being a self-starter, moving across industries, and helping brands find clearer ways to position their products.

WHAT I DID

• Roon — product ideation for a new audience, USPs, and launch strategy
• Sigfox — public-facing use cases that make radio-frequency tech easier to understand
• Puiforcat — brand rejuvenation, new product themes, launch event concepts
• Core dna — early content, website, and rebranding projects that grew into a deeper role