01 / Core dna - current role
Product Marketing & DX Strategy for an AI-first platform.
I own positioning, the website, the content system and the AI-search layer, working across product, marketing and sales.
2023 - Present
Positioning
Defined the platform narrative for multi-property operators, then rolled it out across the site, solution pages, sales deck and campaign messaging.
Web & solution pages
Translated positioning into a full site architecture - homepage, solution pages and conversion paths - end-to-end.
Content OS
Built a repeatable content engine with refresh scoring, pillar-cluster planning and near-zero-CTR opportunity mining.
AI search & agentic visibility
Turned AI-search trends into a lead program: playbook, AEO audit engine, scoring runs and branded report UI.
Outbound engine
Built an end-to-end outbound motion with Apollo.io: ICP definition, technographic filters, list building, email strategy, templates and a Claude Code site-assessment tool for personalized outreach.
Sales & visual layer
Aligned sales collateral and brand visuals around the same narrative - decks, shorts, stings and guide covers.
